PNC was consolidating all of its microsites onto a unified platform. Grow Up Great, a key philanthropic initiative, was one of the flagship efforts requiring a redesign and migration.

As UX strategist and digital product owner, I led the effort end to end – from initiation and design to implementation. My responsibility included aligning stakeholders and creating detailed development stories.

I conducted discovery sessions, worked with LOB leaders, C-Suite stakeholders, and led design for the site. I wrote all the JIRA stories for the development team, collaborated across lines of business, and ensured the redesign aligned with the unified platform’s UX standards.

The Grow Up Great site launched on time and became a model for future migrations. It improved accessibility, engagement, and helped establish repeatable UX processes across the organization.